sa国际传媒官网网页入口

A new indoor golf club has teed off in sa国际传媒官网网页入口, offering lovers of the game swinging practice that is powered by technology.

Golf Envy 鈥� a private, premium indoor golf club franchise 鈥� officially swung the doors to its first New Mexico location at 7900 San Pedro NE in sa国际传媒官网网页入口 on Saturday. During an open house-style grand opening event, the franchise welcomed golf lovers for a tour of the club, giveaways and simulator demonstrations.

鈥淲e鈥檙e pretty excited,鈥� said franchisee Chris Rivera, who owns sa国际传媒官网网页入口鈥檚 Golf Envy location with his wife, Taryn, and two other local married couples. 鈥淚t鈥檚 really cool to see this dream come to reality.鈥�

The Riveras are avid golfers themselves and met their Golf Envy co-owners 鈥� Brian and Salina Palmerton, and Brad and Sheree Palmerton 鈥� while playing the game more than a decade ago.

Outside of Golf Envy, the Riveras run a short-term rental business; Brian and Salina Palmerton own and operate Corrales Electric and are Massage Envy franchisees; and Brad and Sheree Palmerton work at Corrales Electric and in education.

The couples鈥� Golf Envy venture began about a year ago when the Riveras were exploring the business potential of golf simulators 鈥� indoor systems that use sensors, monitors and ball-tracking technology to let players hit real-life golf shots and watch the results on a virtual course. The global golf simulator market was valued at $1.9 billion in 2025 and is projected to grow to $4.7 billion by 2034, according to .

The Riveras learned about Golf Envy through a simulator company and immediately 鈥渇ell in love鈥� with the business concept, Rivera said. The franchise offers members the convenience of an indoor space that is open 24 hours a day and comes with modern golf technology and a country club feel.

鈥淲e love the idea that it creates more access to golf enthusiasts that maybe don鈥檛 have the time to go play four or five hours because of their day job,鈥� Rivera said. 鈥淚t does allow anybody and everybody to come work on their game.鈥�

The Palmertons were also sold on the idea, and with the help of King Capital Commercial Real Estate, the partners found Golf Envy鈥檚 2,400-square-foot space inside a shopping center off Paseo Del Norte near Interstate 25. They began renovating the unit in February 鈥� a buildout that Rivera said cost at least $200,000.

The club鈥檚 high-tech simulators, of which there are four, cost between $75,000 and $100,000, Rivera added. These specific simulators do not stall in their response time to golf shots, like some do, Rivera said. He added he believes these are the first simulators of their kind in sa国际传媒官网网页入口.

Golf Envy鈥檚 estimate of the startup costs for franchisees ranges from $349,179 to $696,724, according to the company鈥檚 . Like the technology Golf Envy carries, the California-based company is also fairly new. It was founded in 2023 and currently has 11 locations across the country, the company鈥檚 shows.

sa国际传媒官网网页入口鈥檚 club has already signed up 50 members and is accepting up to around 160 due to space and time constraints, Rivera said.

The club offers a variety of membership packages, including monthly, six-month and annual options. There are also guest passes, social memberships for those interested in participating in the club鈥檚 leagues and tournaments, and the option to pursue strictly training through the Golfzon Leadbetter Academy.

The club also allows interested individuals to tour the facility, try out a simulator and receive a free swing analysis from the academy.

Rivera hopes Golf Envy鈥檚 tech offerings will appeal to younger generations getting into the game, who are already tech-fluent but wanting to get out and mix technology with activity. But he also thinks passionate older golfers will connect with business, which can send analytics about their swing directly to their phone through an app.

鈥淚 think it鈥檚 a win-win for anyone who loves golf, and we just made it more accessible,鈥� Rivera said.

Kylie Garcia covers retail and real estate for the Journal. You can reach her at kgarcia@abqjournal.com.