BOOK REVIEW
‘Startup Hell’ a sharp corporate satire with heart
Caitlin Rozakis to talk at Books on the Bosque on May 27
“You asked for an on-site role in NYC and it found you a diamond in saʴýҳ.” — “Startup Hell” by Caitlin Rozakis
It is not every day a novel set in the cutthroat world of New York tech startups takes a moment to remind readers that saʴýҳ is, in fact, where the diamonds are. But then, Caitlin Rozakis is not writing an ordinary novel.
“Startup Hell” follows Morgan Blackwater, a junior salesperson at Zabloom, a tech startup that cannot decide what its product actually is.
Morgan has magic dyslexia, a Shadow Council wizard for a mother, and very little patience for corporate nonsense. When her boss turns up dead in his office, she discovers he summoned a demon named Lucareoth, Luke for short, to trade his soul for a chance at hitting his quarterly target. Luke is now stranded on Earth until someone sells their soul, and Morgan, against every reasonable instinct, decides to help him get home.
What follows is one of the sharpest pieces of corporate satire in recent memory, delivered through a demon who is genuinely baffled by the modern world. Rozakis uses Luke’s outsider perspective to make the absurdities of startup culture feel as strange and sinister as they actually are. The demons do not disrupt the world of tech. They fit right in, which is, of course, the point.
The comedy is exceptional. Rozakis has the kind of comedic timing that is genuinely difficult to achieve on the page, the sort that produces actual audible laughter. A corporate team outing to a shuffleboard bar, a tech convention rendered in glorious satirical detail, and a standoff between a Pomeranian named Floofums and a hellhound named Rix are among the set pieces that showcase her gift for controlled chaos.
The witty exchanges between Morgan and Luke carry the narrative with ease, grounded in the kind of humor that feels less like jokes and more like unspoken thoughts finally given voice.
But Rozakis is doing more than making readers laugh. Beneath the comedy runs a genuine examination of workplace misogyny, moral complicity under capitalism, and what it means to carve out a life when the world has already decided what you are capable of.
The book’s queer positive representation is woven naturally into the fabric of the story without fanfare. Morgan’s relationship with her powerful mother gives the book its emotional spine. The relationship/romance between Morgan and Luke is the cherry on top of a story that turns out to be about one thing above all: knowing you deserve good things.
“Startup Hell” is a book that disguises its big heart behind exceptional comedy. Rozakis does not miss.
Kara Sandoval is the event coordinator and a bookseller at Books on the Bosque, located at 6261 Riverside Plaza Lane, Suite A-2, or at .