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Future of film: NMSU student production 'Santa's Cousin' to screen in Santa Fe

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'SANTA'S COUSIN'

鈥楽ANTA鈥橲 COUSIN鈥

WHEN: 2 p.m. Friday, Jan. 31

WHERE: Violet Crown Cinema, 1606 Alcaldesa St., Santa Fe

MORE INFO: To register for the screening, visit nmsufoundation.org/givenow/moviescreening-santas-cousin

鈥淪anta鈥檚 Cousin,鈥 a film created with students from the New Mexico State University鈥檚 Creative Media Institute, will debut this week in Santa Fe.

Future of film: NMSU student production 'Santa's Cousin' to screen in Santa Fe

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Luis Gutierrez, a student at New Mexico State University鈥檚 Creative Media Institute, sets up lights for a scene while director Ross Marks talks to actor Malcolm Engle, who plays Zach in 鈥淪anta鈥檚 Cousin.鈥
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Ross Marks, Creative Media Institute professor at New Mexico State University, stands in the gazebo at Mesilla Plaza in Mesilla during the filming of 鈥淪anta鈥檚 Cousin鈥 in November 2023.
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Michael Horsley, a student at New Mexico State University鈥檚 Creative Media Institute, holds the boom microphone as Mitch Fowler, Ross Marks, and NMSU CMI student and production designer Vanessa Velarde, watch below during the filming of 鈥淪anta鈥檚 Cousin.鈥
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Ross Marks, New Mexico State University's Creative Media Institute professor and director of 鈥淪anta鈥檚 Cousin,鈥 watches a scene on a monitor during filming.
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Mitch Fowler, New Mexico State University鈥檚 Creative Media Institute professor and cinematographer for 鈥淪anta鈥檚 Cousin,鈥 sets up the camera for a scene in Mesilla.
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Scenes shot at the gazebo in the Mesilla Plaza included New Mexico State University's Creative Media Institute students, extras and others during the filming of 鈥淪anta鈥檚 Cousin.鈥
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Ross Marks, New Mexico State University鈥檚 Creative Media Institute professor and director of 鈥淪anta鈥檚 Cousin,鈥 poses in front of a poster for the film.

The special screening will take place at 2 p.m. Friday, Jan. 31, at the Violet Crown Cinema in Santa Fe. The event is hosted by the NMSU Foundation and is part of NMSU Days in Santa Fe, which is intended to promote the university and the Las Cruces community, according to an NMSU news release.

The film is a 鈥渉eartwarming story鈥 about Santa鈥檚 reluctant cousin, Colton, who works to save a Christmas Jubilee in Ruidoso and finds love along the way, according to the news release. The production, which was filmed in Las Cruces and Ruidoso, stars Eric Roberts, Johnathan Stoddard and Alexandra Harris.

鈥淪anta鈥檚 Cousin,鈥 is the fourth feature film made by NMSU students in the CMI program. Students received a full semester of credits, between 15 and 18 credits, for working on the film. The production was made with a crew of 50, which included 34 students.

Filmmaker and NMSU professor Ross Marks and Mitch Fowler, co-professor and cinematographer, worked with the students to develop their filmmaking skills.

鈥淲e asked the students, 鈥榃hat would you like to do on this film?鈥 and they said everything from production design, costume design, hair and makeup, camera grip and electric assistant director, and producing,鈥 Marks said. 鈥淲e decided, rather than hire professionals (to be department heads), which was originally our plan, we were going to actually give the students the opportunity to be department heads.鈥

One of Marks鈥 former students, Keagan Karnes, who has an sa国际传媒官网网页入口-based production company called Inspirato, called Marks and pitched him the 鈥淪anta鈥檚 Cousin鈥 script.

鈥(He) said, 鈥業鈥檝e got this charming script, and I鈥檝e got the financing, would you direct it?鈥欌 Marks said. 鈥淲hich was a thrill right there, that one of my former students would offer me a job, as opposed to usually hiring former students. And I said, 鈥榊eah, but let鈥檚 do it through the CMI program at NMSU, and have the students work on it.鈥欌

Karnes agreed and supported the idea.

鈥淚 knew it was going to be a special movie, and it was the most I enjoyed making a movie as a filmmaker, as a director,鈥 Marks said. 鈥淚t鈥檚 the most fun I ever had because the students were so excited and enthusiastic to be on that set each and every day, versus what happens quite often, and has happened to me in a number of cases. You work with experienced crew, and they鈥檝e been in the business 20-30 years, and they鈥檙e a little jaded.鈥

The students鈥 enthusiasm created a 鈥渨onderful鈥 work environment, said Marks.

鈥淭hat translated to the finished product and what鈥檚 on-screen,鈥 Marks said. 鈥淭he enthusiasm and excitement of the students is what you see on screen.鈥

When CMI students are not filming, they are helping put on the Las Cruces International Film Festival, which Marks runs. The film festival is one of the largest in the country operated by a university.

Marks teaches a class in the fall where students learn to put on the festival.

鈥淭hey鈥檙e actually programming coordinators combing through, I think this year, we have over 800 submissions,鈥 Marks said. 鈥淎nd then in the spring, which is now, the students put on the festival. They do the marketing and promotion. They do the celebrity handling.鈥

The film festival has brought in some big names, including Brendan Fraser, Edward James Olmos, George Lopez, Giancarlo Esposito and William H. Macy, according to Marks. This year, it鈥檚 bringing in Academy Award and Emmy winner Helen Hunt.

The film festival draws about 10,000 people each year, according to Marks.

鈥淩ather than do a field trip to Park City, (Utah,) to Sundance every year, I thought, let鈥檚 just bring Sundance to (the NMSU) campus,鈥 Marks said. 鈥... It鈥檚 really my philosophy on teaching, which is to learn by doing. I think that鈥檚 the best way to learn film and entertainment, is by actually doing it.鈥

Rozanna M. Martinez is the arts and entertainment editor of the sa国际传媒官网网页入口. You can reach her at rmartinez@abqjournal.com.