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UNM class explores the fashion of Bad Bunny

Course uses rapper's style to look at fashion, gender and politics

Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the Seattle Seahawks and the New England Patriots on Feb. 8 in Santa Clara, California.
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Fans of Puerto Rican rapper and songwriter Bad Bunny can study his greatest fashion moments through a sociological lens in a new class offered next fall at the University of New Mexico.

Professor Francisco Galarte, who will teach the course, said he usually offers a class on the history of fashion and how it relates to theories of gender, sexuality and race. 

After Bad Bunny 鈥 real name Benito Martinez Ocasio 鈥 won the Grammy for album of the year in February and headlined the Super Bowl halftime show a few days later, 鈥渋t just felt like the right thing to do would be to integrate him into the class,鈥 Galarte said.

鈥淚t definitely felt like it was just a pertinent moment to really kind of centrally engage with this figure that everybody really is fascinated with at this particular time,鈥 he said. 鈥淎nd I think his style is amazing.鈥

Bad Bunny occasionally experiments with gender; he performed in drag for the 2020 music video for his song 鈥淵o Perreo Sola鈥 and sometimes wears skirts and dresses, expressing what Galarte called 鈥渁 different kind of masculinity.鈥

鈥淗e has stylists that are really kind of on the cutting edge of what fashion is right now,鈥 he said.

Galarte said the course will study fashion as political expression, using Bad Bunny鈥檚 outfits to explore the relationship between Puerto Rico and the United States.

Bad Bunny鈥檚 political activism is part of why he is so interesting, Galarte said 鈥 the rapper decided not to hold shows for his ongoing world tour in the U.S. so as not to attract immigration and customs enforcement to his largely Latino fan base, and has long been a supporter of Puerto Rican independence.

The course is open to all UNM students, including nondegree seekers, Galarte said. Students will use generative AI to design a look for Bad Bunny and write an explanation of their choices, culminating in a fashion show, he said.

Natalie Robbins covers education for the Journal. You can reach her at nrobbins@abqjournal.com.